Which process assists individuals in remembering a message as they receive it through existing media, and extends that message to both passive and active audiences?
a) Conveying information in several ways, using multiple communication channels
b) Conveying information in several ways, using a single communication channel
c) Conveying information in a single way, using multiple communication channels
d) Conveying information in a single way, using a single communication channel
a
Communication & Mass Media
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