Collette manages a coffee shop that is well-known for its signature purple espresso. This morning, she was informed that the purple espresso beans are backordered for at least three weeks. Collette responds by calling others in her network to fix this supply issue and providing another feature product for her customers. Collette is playing the ________ role.

The process of developing the Nike logo "Just Do It" as a way to communicate the power and capability of people who wear Nike shoes is an example of encoding, as defined by the communication model

Indicate whether the statement is true or false

Many MNEs employ relatively standardized advertising around the world, primarily because by doing so ________

A) they can cater to a wide variety of audiences with different preferences B) they benefit from consumer inputs on effective marketing C) they are able to produce high-quality ads D) they are able to save costs