A retailer that sells to multiple segments should use which management alternative?

Which of the following entities are required to file Form 709, United States Gift Tax Return?

A. An individual. B. An estate or trust. C. A corporation. D. An individual, an estate or trust, and a corporation.

A major disadvantage of publicity is that _____

a. credibility is low b. effectiveness cannot be assessed c. a small audience is addressed d. there is no control over message, timing, placement, and coverage