In the fast changing, competitive environment, new global realities are emerging, which include all of the following needs except:
A) to be cost effective.
B) to be customer driven.
C) to deliver best quality.
D) to deliver quickly.
E) to deliver success.
E
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Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process
To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate? A) standard test markets B) inventory tracking C) controlled test markets D) simulated test markets E) direct commercialization
What benefits may accrue to firms participating in strategic alliances?
What will be an ideal response?