Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process
To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate?
A) standard test markets
B) inventory tracking
C) controlled test markets
D) simulated test markets
E) direct commercialization
C
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In a periodic inventory system, the Cost of Goods Sold account is continuously updated as and when sales occur
Indicate whether the statement is true or false
Which of the following is an example of adverse impact?
A. At a large manufacturing company, only employees with college degrees are considered for supervisory positions. The employees working in the factory are predominantly Hispanic and Asian, but there are no Hispanic or Asian supervisors. B. A small police department has implemented a physical agility test for all its current police officers. The test includes a short distance sprint, a wall to be climbed, and a requirement that each participant do four underhand, free-hang pull-ups. If any officer fails the test, they will be given three months to retest, and if they fail again, they are terminated. Fifteen percent of the police officers currently employed at this department are women, and they all failed the test on the first try. Five percent of male officers failed the test on the first try. C. Language interpreters for a telephone-based interpreting firm are given written and verbal tests to ensure that their language skills are sufficient for certain types of jobs. If employees fail the test, they are given three months to retest and if they fail again, they are terminated. One quarter of the employees failed the written test the first time they took it. D. One particular supervisor at an insurance company consistently gives lower performance ratings to employees who are Hispanic or black than he gives to employees who are white or Asian. Low performance ratings effect promotions and pay increases.