FDI is an example of which force in globalization?

Which of the following products is most likely to be characterized by low involvement but significant brand difference?

A) toothpastes B) digital cameras C) packet of salt D) a milk carton E) furniture

Boson Corp. is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness

A) liking B) awareness C) preference D) insistence E) conviction