A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies
A) marketing plan
B) communications plan
C) business plan
D) operational plan
E) financial plan
A
Business
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Gathering a group of 8 or 10 people to ask a series of marketing questions is:
a. Ethnographic research b. Using a focus group c. Using secondary data d. Survey research
Business
What is the practical effect of an insurance policy being a conditional contract?
A) The insurer can refuse to a pay claim if the insured has not complied with all policy provisions. B) The insured can assign the policy only with the insurer's consent. C) The insurer can sue the insured for failure to pay any premiums. D) The insured gets the benefit of the doubt if a policy contains any ambiguities or uncertainties.
Business