Gathering a group of 8 or 10 people to ask a series of marketing questions is:

a. Ethnographic research
b. Using a focus group
c. Using secondary data
d. Survey research

Ans: b. Using a focus group

Business

You might also like to view...

The idea that the needs of workers should be subordinate to the needs of the organization is fundamental to the organization ethic.

a. true b. false

Business

Although the U.S. has had a longstanding agreement with ___________ after the passage of NAFTA, _________ became the United States' second largest trading partner.

A. Canada, Venezuela B. Canada, Mexico C. Mexico, Canada D. Mexico, Venezuela E. Great Britain, Paraguay

Business