Distinguish external, internal, and interactive marketing
What will be an ideal response?
External marketing is the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing involves training and motivating employees to serve customers well. Interactive marketing refers to the employees' skill in serving the client. Clients judge service not only by its technical quality but also by its functional quality.
Business
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Census-based demographic reports can be a source of syndicated data for a sport marketer
a. true b. false
Business
The executive team at McDonald's Restaurants has decided that customers should expect to sometimes be treated rudely because many store associates earn close to the minimum wage
Indicate whether the statement is true or false.
Business