Which of the following refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?
A) market diversification
B) market segmentation
C) downsizing
D) customer relationship management
E) prospecting
B
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The second step in the situation analysis level of a marketing plan involves ________
A) conducting a performance review B) developing a revenue plan C) performing a SWOT analysis D) developing a performance plan E) initiating a share valuation process
The Code of Ethics for the Society of Professional Journalism considers public enlightenment
A) the precursor of a consumer society. B) the forerunner of justice and the foundation of democracy. C) the basis for advertising, public relations and all marketing communication. D) unnecessary for the practice of responsible journalism. E) beneficial to the public sector - namely, government - but not to the private sector.