The second step in the situation analysis level of a marketing plan involves ________
A) conducting a performance review
B) developing a revenue plan
C) performing a SWOT analysis
D) developing a performance plan
E) initiating a share valuation process
C
Business
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Which of the following factors necessitates higher advertising budgets?
A) low competition in the market B) low market share C) low frequency of advertising D) high perceived differentiation among competing brands
Business
An intranet
a. is the same as the Internet b. is a collection of applications and servers accessible only inside the company c. is a collection of applications and servers spread over many companies d. all of the above
Business