Primary emotions, which research has shown tend to be expressed similarly across cultures, include all of the following except:

a. guilt

b. sadness.
c. surprise.
d. disgust.

a

Communication & Mass Media

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Which process assists individuals in remembering a message as they receive it through existing media, and extends that message to both passive and active audiences?

a) Conveying information in several ways, using multiple communication channels b) Conveying information in several ways, using a single communication channel c) Conveying information in a single way, using multiple communication channels d) Conveying information in a single way, using a single communication channel

Communication & Mass Media

What communication goal can be accomplished through various measures such as telephone surveys and focus groups?

a) Identify strengths and weaknesses b) Generate sales or revenues c) Send donations for preservation efforts d) Interact with elected officials

Communication & Mass Media