The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies

When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner, which of the following occurred?

a. The product was easily sold to many foreign countries using the same, popular Pine-Sol brand name. b. The product was a new product because it was an improvement or revision of an existing product. c. The product was not accepted well in the market until a personal selling campaign was launched. d. The product was not considered new, because the product was not discontinuous.

Jaycee Auto Repair has the following budgeted costs for the next year:

Time Charges Material Charges Shop employees' wages and benefits $120,000 $- Parts manager's salary and benefits - 45,000 Office employee's salary and benefits 30,000 15,000 Other overhead 15,000 40,000 Invoice cost of parts and materials - 400,000 Total budgeted costs $165,000 $500,000 The material loading charge to be used next year assuming a 40% markup on material cost is a) 40%. b) 80%. c) 65%. d) 20%.