When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner, which of the following occurred?
a. The product was easily sold to many foreign countries using the same, popular Pine-Sol
brand name.
b. The product was a new product because it was an improvement or revision of an existing product.
c. The product was not accepted well in the market until a personal selling campaign was
launched.
d. The product was not considered new, because the product was not discontinuous.
Ans: b. The product was a new product because it was an improvement or revision of an existing product.
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