Which of the following statements is true about college students age 18 to 24?
a) They are advertisers’ favorite consumer group.
b) They represent one of the smallest U.S. demographics.
c) They traditionally have not been included in TV ratings studies.
d) All of the choices
Answer: D
Communication & Mass Media
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The various physical and electronic media through which we express messages are called
a. stimuli. b. channels. c. principles. d. media. e. noise.
Communication & Mass Media
Using specific and familiar words will bring more _____________to your language choices
A. clarity B. vividness C. appropriateness D. organization
Communication & Mass Media