eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A) the total number of impressions
B) the total number of impressions in hundreds
C) the total number of impressions in thousands
D) the total number of impressions in millions
C
Business
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A _____ is the general level at which a company expects to sell a good or service
a. functional price b. base price c. premium price d. mark-up price
Business
The oft-told story of the Nordstrom customer who returned a set of tires:
A) reinforces the need to maintain management control on what employees give away. B) reflects poorly on the manager since Nordstrom doesn't even sell tires. C) shows how irrational some customers are. D) illustrates positive ripple effects that can come from a service tale becoming a legend.
Business