A production alliance is formed when ________
A) two or more firms each manufacture products or provide services in a shared or common facility
B) two or more firms share marketing services or expertise for a short-term development
C) firms form an alliance to reduce the financial risks associated with a project
D) partners agree to undertake joint research to develop new products
A
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A general benefit shows how a feature can be helpful to a buyer, but it does not relate to a specific need expressed by the buyer
Indicate whether the statement is true or false
Formal information channels are characterized by ________
A) the transmission of spontaneous messages B) the emergence in response to individual choices C) the absence of noise in the communication cycle D) the personal and social nature of usage E) the compliance with the organizational authority chain