What is NOT a dispositional characteristic of an audience toward a speaker?

The following statement is an example of constructive nonconformity:

"We should change our rule that ‘everyone must speak before we vote' to ‘everyone who wants to speak must be given a chance to speak before we vote.'" Indicate whether the statement is true or false

The practice of using a “creative tree” to develop headlines or taglines

a. Let’s you work backwards from concepts to discover the One Thing about a brand b. Encourages you to branch out from key words to try several directions to develop ideas c. Assures that you end up with a generic slogan that works for any product d. Is the only recommended way to develop ideas