Briefly explain the distinctions between pretesting, monitoring, and measurement of a campaign
What will be an ideal response?
Pretesting is done before a campaign "goes live" to determine which adjustments might make the campaign more effective. Monitoring occurs while a campaign is running, and measurement is the evaluation conducted after a campaign to determine its actual effects and results.
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If you choose to apologize in a negative message, you should
A) phrase the apology in a conditional manner ("If I have offended anyone ..."). B) imply that not all of the blame lies with you or your company. C) be sincere and make it a true apology. D) always demonstrate sincerity, but never accept blame. E) always urge the reader to avoid legal action.
If a bucket has three black balls and seven green balls, and we draw balls without replacement, the probability of drawing a green ball is independent of the number of balls previously drawn
Indicate whether the statement is true or false