________ includes observation as well as analysis

Which of the following terms is used to refer to one-to-one marketing?

A) value marketing B) benefit segmentation C) mass customization D) sales orientation

Based on the projected selling price of $20 per unit, the manufacturer invested a substantial portion of its available cash in a machine that could produce twenty-thousand gumballs in an hour

If consumers weren't willing to pay this much for gum, then the manufacturer faced significant: A) Financial risk. B) Promotion risk. C) Cost estimate risk. D) Market risk.