Based on the projected selling price of $20 per unit, the manufacturer invested a substantial portion of its available cash in a machine that could produce twenty-thousand gumballs in an hour
If consumers weren't willing to pay this much for gum, then the manufacturer faced significant:
A) Financial risk.
B) Promotion risk.
C) Cost estimate risk.
D) Market risk.
D
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Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?
A. augmented product
B. core customer value
C. modified product
D. actual product
E. core product
Since the costs of benefits has risen so dramatically in recent years, the majority of the companies decided to finance discretionary benefits using which of the following methods?
A) noncontributory financing B) contributory financing C) employee-financed benefits D) employer-financed benefits