A business's operating expenses is its revenues minus its cost of goods sold and its expenses

Which company ranked number one in terms of ad spending in Europe in 2013?

A) General Motors B) Philip Morris C) Unilever D) Procter & Gamble E) Coca-Cola

Some MPR professionals prefer to forego pitch letters and

A) revert to traditional advertising campaign tactics. B) send mass mailings using information from PR databases. C) create blogs of their own in the hope connectors will find them. D) pay bonuses to company employees to spread word-of-mouth. E) contact connectors directly.