Which of the following is NOT one of the functions of an MPR plan?
A) defining the goals of a specific effort
B) articulating a firm's current situation
C) surveying media outlets and connectors
D) describing how to achieve certain goals
E) specifying a method for measuring success
C
Business
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A routine informational message is likely to surprise or anger the audience
Indicate whether the statement is true or false.
Business
A company making tactical marketing decisions would identify:
a. which segments of the market to target. b. how to position against competitors. c. which trade shows to attend. d. how to coordinate the marketing department with the R&D department. e. how to measure the success of marketing efforts.
Business