A company making tactical marketing decisions would identify:
a. which segments of the market to target.
b. how to position against competitors.
c. which trade shows to attend.
d. how to coordinate the marketing department with the R&D department.
e. how to measure the success of marketing efforts.
C
Business
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A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________
A) consistency B) depth C) intensity D) range E) width
Business
According to the text, business games have been developed and used for
A) Improving interpersonal skills. B) Teaching initiating structure. C) Strengthening executive and management skills. D) Changing attitudes toward diversity.
Business