Analysts deciding between investments must consider the comparative risks. Which of the following is/are economy-wide factors that affect the risk of business firms?
a. increased inflation
b. increased interest rates
c. unemployment
d. recessions
e. all of the above
E
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Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
A) It does not disturb consumers enrolled in the Do Not Call Registry. B) It provides something tangible for people to keep. C) It builds long-term customer relationships. D) It involves very low marketing costs. E) It reaches the consumer very quickly.
Marketers classify convenience products as ________
A) staples, impulse products, and emergency products B) specialty products, shopping products, and unsought products C) core products, actual products, and augmented products D) generic products and branded products E) attribute-based products and price-based products