Marketers classify convenience products as ________
A) staples, impulse products, and emergency products
B) specialty products, shopping products, and unsought products
C) core products, actual products, and augmented products
D) generic products and branded products
E) attribute-based products and price-based products
A
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The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith are an example of a ________
A) subculture B) reference group C) social class D) microculture E) lifestyle
Which of the following is not an objective of a disaster recovery plan?
A) Minimize the extent of the disruption, damage or loss. B) Establish a permanent alternative means of processing information. C) Resume normal operations as soon as possible. D) Train employees for emergency operations.