Converting CD tracks to these sound files makes it easier to automate many of the functions of the radio station

To counter a rumor that its product contained harmful substances, a manufacturer of children's healthdrinks asked laboratories from around the world to test the product independently and post the results on the company's Facebook page

Which aspect of social media did the company leverage to counter the allegations? a. Greater transparency b. Interactive engagement c. Total integration d. Real-time testing

Margot, a publicist, is writing a news release for her organization

After finishing her document, she wants to check the validity of some facts and statistics she used, so she uses a software tool that is intended to seek out specific data on the World Wide Web. She types in the particular keywords and presses Enter. The system generates a list of links related to the keywords. Which software tool is Margot using? a. Search engine b. Social network c. Micro-blogging site d. Media-sharing site