To counter a rumor that its product contained harmful substances, a manufacturer of children's healthdrinks asked laboratories from around the world to test the product independently and post the results on the company's Facebook page
Which aspect of social media did the company leverage to counter the allegations?
a. Greater transparency
b. Interactive engagement
c. Total integration
d. Real-time testing
A
Communication & Mass Media
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Generation Y members spend one-third of their lives online
Indicate whether this statement is true or false.
Communication & Mass Media
Social media sites are becoming major tools for PR research, however sites like Facebook on sometimes on the hot seat with users because it can track member’ actions causing concerns about _______
a. Privacy b. Materialism c. Ethnocentrism d. Stalking
Communication & Mass Media