Some investors think that Prestige Entertainment's repurchase program was a bad deal for shareholders, because the company paid too much for its repurchased shares
Over the last quarter, Prestige repurchased 717.16 million shares at an average price of $17.35 per share. Shares outstanding are now 11,235.51M and the stock price is $12.01, which analysts regard as its fair value. What price was Prestige trading for before the repurchase?
A) $11.28
B) $12.01
C) $12.33
D) $13.06
E) $14.03
C
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What is the first step in the marketing research process?
A) developing a marketing information system B) defining the problem C) designing the research D) conducting the research E) hiring an outside research specialist
Positioning is sometimes difficult because:
a. Alternatives are in the minds of the target audience, and anticipating all the possible alternatives is difficult b. Organizations don't want to spend the money to figure out what position they should be in c. Market niches don't respond to positioning d. Doing nothing is easier, and a company can avoid being positioned if it does nothing e. Nonprofits are really all alike and can't be differentiated