Technology is used to do all of the following EXCEPT ____________ in relational marketing
a. identify and build a database of current and potential customers
b. handle discrepancies between order requests
c. deliver differentiated messages based on consumers' characteristics and preferences
d. track each relationship to monitor the cost of acquiring the consumer and the lifetime value of the resulting purchases
e. all of the above are ways technology is used in relational marketing
b
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When you're writing an unsolicited proposal, approach the transmittal letter as
A) a persuasive message. B) an informative message. C) a cordial message. D) an informational message. E) a direct message.
A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole
A) focus group B) immersion group C) primary group D) sample E) secondary group