Americans are the biggest users of checks in the world but nonetheless are ahead of Europeans in the proportion of noncash payments that are made by electronic means

Suzanne is well-trained as a qualitative researcher. The area in which she is likely to be well trained is:

a. construct development. b. hypothesis testing. c. questionnaire design d. statistical data analysis e. use of projective techniques

Which of the following best describes the use of focus groups in market research?

A) These are research techniques in which researchers immerse themselves into consumers' lives to understand them better. B) These are research instruments to gather data (generally quantitative) over a large population of potential customers. C) These are research techniques used to watch people's actual behaviors in the context of their natural environment. D) These are research techniques used to gather opinions of carefully chosen individuals about a topic.