Stockholder satisfaction is an important objective for a retailer using which ownership and management alternative?

Kate has determined that along the share-development path, her business should perform at a 85% level of product awareness, 75% in product preference, 60% in intentions to purchase, 90% in product availability, and 70% in rate of purchase

Kate's share development index is 50. What is the market share index for Kate's business? A) 12% B) 6% C) 18% D) 22% E) 28%

Horon Furniture is a manufacturer of office furniture. The company is known for its innovative multipurpose furniture. When designing a new product, the designers list several ideas and consider each in relationship to others

For example, the company considers various options such as an office table, foldable chairs, and filing cabinet, etc. Finally, the company may come up with a foldable office table with chairs attached and with a filing cabinet. Describe the creativity technique used at Horon Furniture.