What are pop-up stores? Provide an example to illustrate your answer
What will be an ideal response?
Many retailers are now experimenting with limited-time pop-up stores that let them promote their brands to seasonal shoppers and create buzz in busy areas. During the last holiday season, for instance, Toys"R"Us set up approximately 150 temporary pop-up toy boutiques, many located in malls that formerly housed recently bankrupt KB Toys stores.
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Which of the following are part of planning the basic message structure?
A pharmaceutical company has disclosed a list of side effects of its new prescription drug. A consumer who takes the drug in the right doses suffers from one of these side effects and sues the company for product liability
Which of the following would be the pharmaceutical company's defense in this lawsuit? A) The consumer was injured due to a supervening event. B) The consumer had assumed the disclosed risks when purchasing the drug. C) The side effects suffered by the consumer were generally known dangers of the drug. D) The consumer abnormally misused the drug.