Based on the information in this chapter, when we meet someone new, we are likely to
a. consider carefully all information about him or her before forming an impression.
b. use only internal characteristics such as personality to form an impression.
c. categorize this person based on our schemas and other people we know.
d. rely on scripts to form an accurate impression.
Answer: C
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Scott argued that the most effective advertisement consisted of ____.?
a. ?a multiple-media approach b. ?bright colors (such as McDonald's golden arches) c. ?a sudden change in volume (such as television ads) d. ?subliminal erotic components e. ?a big picture accompanied by the fewest possible words (such as the Nike logo)