Scott argued that the most effective advertisement consisted of ____.?
a. ?a multiple-media approach
b. ?bright colors (such as McDonald's golden arches)
c. ?a sudden change in volume (such as television ads)
d. ?subliminal erotic components
e. ?a big picture accompanied by the fewest possible words (such as the Nike logo)
a
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The part of the cortex known as Wernicke's area is associated with:?
a. ?speech comprehension b. ?visual analysis c. ?speech articulation d. ?motor movement differentiation
As a test of ESP, you ask your friend Jean to predict the numbers on 10 cards you pull from the deck. Surprisingly, she gets six correct. Which of the following conclusions is most valid?
A. The cards have been fixed. B. Repeated tests would reduce Jean's accuracy, so she probably doesn't have ESP. C. Jean would be considered to have ESP since her accuracy rate was greater than 50 percent. D. Jean was so accurate because friends have a special rapport.