A holding company is a branch that in turn owns other branches

Most agencies frown on pay-for-performance contracts because ________

A) it is difficult to measure the depth of coverage B) there are no guarantees that their efforts will be successful C) it is difficult to measure circulation or audience rating of the venue D) it is harder to bill for staff time than it is to waive fees if no coverage is achieved

When an agency pays in advance for larger expense items like printing, photography, graphics and design, it is standard industry practice to markup such expenses by a factor of approximately ________

A) 12.5% B) 15.25% C) 17.65% D) 19%