Most agencies frown on pay-for-performance contracts because ________
A) it is difficult to measure the depth of coverage
B) there are no guarantees that their efforts will be successful
C) it is difficult to measure circulation or audience rating of the venue
D) it is harder to bill for staff time than it is to waive fees if no coverage is achieved
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Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption
A) trial B) search C) experience D) privacy E) credence
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Exploratory research is often carried out at the outset of research projects
Indicate whether the statement is true or false
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