At one time Miller Beer was known as the "champagne of bottled beer." Unfortunately, Miller drinkers did not drink much beer. To increase sales, Miller was repositioned to attract the members of the middle working class
This segmentation approach is ________.
A) user loyalty
B) usage rate
C) needs
D) behavioral
E) psychographic
E
Business
You might also like to view...
A Microsoft Access 2013 switchboard provides application menuing capabilities in Microsoft Access 2013
Indicate whether the statement is true or false
Business
Considerable guidance is provided by the AICPA Guide for Prospective Financial Statements which includes criteria against which an attestation engagement can be compared
Indicate whether the statement is true or false
Business