When time is short, the review of informational needs can generally be skipped without much harm to the overall analysis

Google's myriad product development initiatives illustrate the point that products and brands are arguably the most crucial element of a company's marketing program

Indicate whether the statement is true or false

________ are moral principles and values that govern the behavior of people, firms, and governments, regarding right and wrong

A) Attitudes B) Ethics C) Laws D) Biases