Google's myriad product development initiatives illustrate the point that products and brands are arguably the most crucial element of a company's marketing program

The first step to helping solidify the acceptance of core values and ensuring that the culture maintains itself within an organization is:

A. placement on the job. B. job mastery. C. selection of entry-level personnel. D. measuring and rewarding performance.

When a manufacturer offers a special promotion to other companies for their use and not for resale, it is a:

A) consumer promotion B) bonus program C) trade promotion D) brand awareness program