Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets
Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.
A) viral marketing
B) stealth marketing
C) integrated marketing communication
D) word-of-mouth marketing
E) database marketing
C
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An example of a primary market transaction is
A) AT&T repurchasing its own stock from a stockholder. B) a sale of some outstanding common stock of AT&T by an investor. C) a new issue of common stock by AT&T. D) all of the above
According to the textbook, the four characteristics of successful entrepreneurs are ________
A) passion for the business, on the cutting edge of technological change, very charismatic, and tenacity despite failure B) young and energetic, passion for the business, product/customer focus, and seeks recognition C) passion for the business, tenacity despite failure, product/customer focus, and execution intelligence D) on the cutting edge of technological change, forward thinking, tenacity despite failure, and product/customer focus E) passion for the business, seeks recognition, young and energetic, and execution intelligence