Give an example of an interpersonal relationship and an impersonal relationship from your own life. Compare and contrast the two relationships
What will be an ideal response?
Students responses may vary. Correct responses will include:
? Interpersonal communication builds relationships and adds depth and understanding.
? Impersonal communication is an information exchange that lacks depth and is superficial.
Communication & Mass Media
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What are the two principles of communicating ethically discussed in Chapter 1?
What will be an ideal response?
Communication & Mass Media
Advertisers have learned that they can be effective if they reach those who can influence the
A) created audience B) target audience C) empirical evidence D) agents of change
Communication & Mass Media