What is the maximum number of characters (excluding MAX) of a NVarchar of NChar data type?

Which approach uses the same scientific tools as that of the behavioral science approach, but applies them specifically to questions concerning practicing managers?

a. Top-down approach b. Management science approach c. Behavioral science approach d. Time-speed approach

Tread Inc is the market leader for sports shoes in the subcontinent of Gavon. Though the brand has not introduced any new product lines over the past decade, its signature products enjoy a high demand and have always remained popular. According to the concept of advertising response function, which of the following should be Tread Inc's advertising strategy?

A) ?It should have a large budget for advertising expenditures. B) ?It should spend proportionately less on advertising than on a newer line. C) ?It should penetrate consumers' perceptual defenses and affect purchase intentions. D) ?Its advertisements should easily affect target consumers' deeply rooted values and attitudes.