Tread Inc is the market leader for sports shoes in the subcontinent of Gavon. Though the brand has not introduced any new product lines over the past decade, its signature products enjoy a high demand and have always remained popular. According to the concept of advertising response function, which of the following should be Tread Inc's advertising strategy?
A) ?It should have a large budget for advertising expenditures.
B) ?It should spend proportionately less on advertising than on a newer line.
C) ?It should penetrate consumers' perceptual defenses and affect purchase intentions.
D) ?Its advertisements should easily affect target consumers' deeply rooted values and attitudes.
B
Business
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Indicate whether the statement is true or false
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Self-awareness is a limited method for leader development because it only provides leaders with:
a. rich developmental experience b. individual awareness c. opportunity for practice d. support from the organization
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