Where is advertising said to have gotten its start?
a. Pompeii, Italy
b. New York, New York
c. London, England
d. No one really knows
a. Pompeii, Italy
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The telemarketing service of an American company's fast-moving product was outsourced to Brazil. In the couple of months following this outsourcing, the sales declined considerably
The feedback from customers was that they could not follow the description of the product. What was the reason for the decline in sales? a) Speaker's communication styl b) Environmental distractions c) Emotional distractions d) Message content
Effective delivery requires a presenter to balance what are sometimes conflicting issues: being professional and being oneself. Identify and explain key delivery characteristics that can help you appear professional to your audience, while at the same time being true to your own personality and sense of self.
What will be an ideal response?