A quote in broadcasting is called a
A) sound bite.
B) actuality.
C) audio news release.
D) backgrounder.
E) none of the above.
Answer: A
Communication & Mass Media
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Hollywood is the only film industry that relies on stars as an integral part of its profits
Indicate whether the statement is true or false
Communication & Mass Media
Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?
a. guilt b. excitement c. amusement d. fear
Communication & Mass Media