A quote in broadcasting is called a

A) sound bite.
B) actuality.
C) audio news release.
D) backgrounder.
E) none of the above.

Answer: A

Communication & Mass Media

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Indicate whether the statement is true or false

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Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?

a. guilt b. excitement c. amusement d. fear

Communication & Mass Media