Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?

a. guilt
b. excitement
c. amusement
d. fear

a. guilt

Communication & Mass Media

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In a speech to persuade, your goal is to

a. teach a new idea or concept b. help the audience understand the historical context. c. inform the audience, to teach about a topic or issue, sharing your knowledge. d. influence the audience, changing attitudes, beliefs or values.

Communication & Mass Media

What is an IMC audit? How is one administered?

What will be an ideal response?

Communication & Mass Media