Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?
a. guilt
b. excitement
c. amusement
d. fear
a. guilt
Communication & Mass Media
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In a speech to persuade, your goal is to
a. teach a new idea or concept b. help the audience understand the historical context. c. inform the audience, to teach about a topic or issue, sharing your knowledge. d. influence the audience, changing attitudes, beliefs or values.
Communication & Mass Media
What is an IMC audit? How is one administered?
What will be an ideal response?
Communication & Mass Media