A major theme in your textbook is that behavior is not:

A training and education initiative with specific requirements delivered by an industry oversight organization to salespeople in that industry is an example of a(n):

A) university sales methods class B) corporate-sponsored training class C) Internet-based training program D) certification program E) college concentration

What task dominates as the common denominator for all public relations practitioners?

A. Writing and editing D. Planning special events B. Promotion and sales E. Research and evaluation C. Media contact and placement