What type of innovation is most likely to occur during the specific phase?

The predetermined overhead allocation rate is calculated by dividing ________

A) the total estimated overhead costs by total number of days in a year B) the estimated amount of cost driver by actual total overhead costs C) the actual overhead costs by actual amount of the cost driver or allocation base D) the estimated overhead costs by total estimated quantity of the overhead allocation base

Conceptual names:

A) capture the essence of the idea behind the brand B) contain recognizable words or word parts that imply what the company is about C) do not reflect the company's goods or services, but instead something that is unique, different, and memorable D) reveal what the company does