Sean is in charge of setting up the new IT department at his firm. He allots the budget, and decides the number of analysts and technicians that would be required to set up the department. Sean's decisions in this case are ________

Adapting the marketing plan, a force that contributes to the successful implementation of a marketing plan, involves ________

A) conducting a variance analysis B) using an adaptive rollout C) creating ownership teams D) promoting the business-as-usual routine E) developing and using detailed action plans

A major advantage of the use of social versus commercial cues to consumers is based upon _____

a. the use of lifestyle demographic factors b. degree of cognitive dissonance c. believability d. post-purchase behavior